E-mail open rates are low but direct mail goes directly in their hand.
No filters sending your message to the spam folder
Create Brand Awareness
A tangible piece of mail activates different senses in the brain, and it will be more memorable than a digital message.
Therefore they will be more likely to use your services when a need arises or recommend you to a friend. because they are more familiar with your brand.
There is less competition in the mailbox.
In this paperless, digital age, you can stand out from the crowd and connect with new clients.
Engage with your ideal audience in meaningful ways by sending a personalized message to connect them to your services.
Expand you market and increase your return on investment.
The response rate for direct mail is greater than email, so you will reach a new customer base which could cover your advertising expenses.
Advertising expenses also provide a tax deduction for your business.