Up to 90% of direct mail gets opened, compared to only 20-30% of emails.
(Data & Marketing Association)
73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.
(Epsilon)
90% of millennials believe that direct mail marketing is more reliable than email and 24% are likely to share it with other people.
(Data & Marketing Association)
Only 44% of people can recall a brand immediately after seeing a digital ad compared to 75% of people who receive direct mail.
(Marketing Profs)